How do you know when a design fails a usability test?
Success criteria help you twice over: they clarify whether your design is really successful, and they make it easier to share those results.
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Four ways to keep the big picture UX in mind
Or, “The Patient on the Table”
UX designers sometimes take on a design problem and apply too much focus, to the exclusion of the overall user experience. That might stem from the way work is siloed in their organization, or simply a designer’s inexperience — but too much focus on the immediate design problem can lead them to forget about where their work fits in to the big picture. And that can result in a flatline design.
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The handiness of assumptions and hypotheses
At FreshBooks, our product team talked a lot about assumptions and hypotheses. What’s the difference, and why are they useful?
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